Invicta Insights is a market research, digital marketing solutions and consulting company which works closely with clients in a range of industries providing them with actionable insights and marketing solutions about their markets, customers, brands and products.

Invicta Insights helps companies to plan and conduct primary or secondary research to accurately identify and measure customer requirements for their satisfaction, loyalty and retention at every stage of the relationship and to deploy and integrate customer requirements for performance into the processes and internal performance metrics of the organization.

Invicta Insights offers a full suite of quantitative and qualitative research capabilities and works across different industries to support clients to drive smarter decisions to maximize marketing strategy efficiency by focusing on thorough front-end planning, support for research execution, and in-depth deployment of expert consulting and implementation at the back end. Invicta Insights could also partner up and work with agencies of the client. Outcomes are rigorous and balanced customer-focused performance metrics, improved business outcomes, and a superior total customer experience.

Building on 20+ years of personal expertises, Invicta Insights commenced operations in 2021 with a vision to act as a bridge between United Arab Emirates and Turkey connecting the best market research and marketing expertise.

Invicta Insights brings together freelance subject matter expert practioners across different industrıes and geographies based on project needs, scope and objectives.


Our mission is to uncover the latest insights for clients by embedding in best class consultancy. The goal is to amplify clients growth by making useful predictions that enable efficient strategic decisions.


Our aim is to empower clients with indispensable management and robust insights to help them achieve their mission-critical priorities.


Our three powerfull guiding principles shaping delivery of the service are;

  • Client centric
  • Value creating
  • High quality
Our Core Services
Marketing Research & Consultancies

We help identify clients unknown market growth marketing opportunities analyzing research-based consumer insights. Key services in this area include,

Assisting conduct of both quantitative and qualitative marketing research studies with a wide range of experience

  • Brand Health Tracking
  • Product & Concept Testing
  • Usage & Attitudes Studies
  • Customer Experience, Satisfaction & Loyalty
  • Shopper Research (Exit Interviews, Decision Trees, Shopper Safari etc)
  • In-depth & Focus Group Studies
  • Tactical Ad-hoc Research Studies
  • Report & Analysis, and Consultancy
  • Staff Support project based or long term
Marketing Management Consultancy

We help clients on marketing management of the following areas,

  • Market Entry Strategy Development
  • Strategic Planning on Brand Communication & Positioning
  • Strategic Planning on Pricing
Digital Marketing

We help our clients to understand the best opportunities available and to help our clients execute campaigns that are aligned to the success of their business in the following areas,

  • Website Design & Development
  • Domain name & Hosting consulting Services
  • Social Media Marketing

Elcin's favorite motto

"The best vision is insight." - Malcolm Forbes
Founder & Managing Director
Elcin Deryal
  • Elcin has more than 20 years of market research and consulting experience working in 3 global research agencies with 100+ clients in Turkey and Middle East.
  • Elcin has a wide array of research expertise ranging from retail panel, shopper, customer experience, new product development and brand positionning working in various industries across FMCG and retail, telecom, finance, automotive.
  • Elcins is a results-oriented professional with ability to transformconsumer-shopper-brand research into actionable insights in developing marketing strategies addressing market opportunities & challenges.
  • Elcin hold BA and MA degrees in Psychology.
  • Member of UAE - Turkish Business Council
Contact Us
Our Office

Dubai Silicon Oasis DDP Building A2Dubai / United Arab Emirates

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